“Know Your Audience” is a mission critical credo

If you’re a pediatrician, your subjects are children, but your audiences are parents and caregivers. In 2014 and beyond, those parents — Gen Y/Millennials — are the most wired, most “connected’ generation to date. It’s not enough just to speak their language; you have to be a part of their world. And everything in their world that matters to them is collected in one place: Social Media. Continue reading